Are you looking for a way to increase your business visibility? Then you have to improve your local search performance.
As a marketing manager, leave no stone unturned in your quest for wider business coverage and visibility. Local search optimization can bring your site local traffic as much as any other Internet marketing strategy.
To improve your local search marketing performance, don't overlook the power of your business address to carry you through. The following simple but effective techniques can leverage your business address and enhance your local search:
1. Submit your address to business directories.
Business directories are online Yellow Pages. Getting your business name and, most importantly, your address, listed in these directories will turn your address into relevant content. Search engines spider the web continuously, and when they reach the business directory where you are listed, they will take note of your business address. Keep submitting your address, particularly to reputable business directories. The repeated mention of your address in association with your business name will tell search engines that this is relevant to your business. In time, whenever a local search is made using the address, or within its vicinity, your business will be listed in the top of the search engine results pages.
Keep your address conventions consistent. If you have already submitted to a business directory site using the word "Avenue" in your address, use this in your subsequent submissions. The use of the abbreviated version of the word (i.e.,"Ave.") in future submissions negates the purpose of consistently submitting one absolute address associated with your business.
2. Place your address in strategic places within your website.
Optimize your website for local search through the strategic placement of your business address right on your web pages. Here are some address placement examples:
1. The "About Us" page. Include the location of your business on your About Us page, together with your business history, and what your business is all about.
2. The "Contact Us" page. Together with your telephone numbers and email addresses, don't forget to place your business address on this page.
3. The Footer or Blog side bar. This ensures that your business address is visible on all pages users visit, and every time search engines spider and index your website.
4. Google Map widget. Enter your business address in Google Maps, ensure that your business location is visible on the map, and embed the HTML code in your website.
5. HTML Code snippets. Place HTML code snippets on your web pages to tell search engines that the particular group of words is your address. Use the div tag and class to create your street address HTML code.
Site visitors will not see the code; they will only see your business address displayed as follows:
870 Market Street,
San Francisco, CA 94102
Including your address on every page of your website is your goal, but be careful not to violate search engine rules as you do this. Avoid keyword stuffing or ambiguous addresses to increase the performance of your local search.
3. Ask customers to review your listing.
Your customers can do their share in your local search optimization by providing a review about your site in business and search directory listings. Tell them outright that you have been listed in the directories, and that you would appreciate them providing relevant feedback about your business. Search engines will consider customer reviews as content associated with your site.
These simple strategies are easy to implement but yield lasting benefits. And when you integrate them into your overall marketing plan, they effectively guarantee improvements in your local search performance and open your business to more online visibility.
There is a continuous rise in the number of people creating their own ecommerce sites or online businesses because they know there is good money from them. These also brought about new and a myriad of services that help these businesses achieve their goals. And one of these are firms offering various seo services. It is a fairly young industry and therefore most of these companies are under a decade old. But that does not mean they do not know what they are doing.
When your business is based on a website and relies heavily on the web to get your conversions or to get people to find you, definitely you need the help of search engine optimization or seo. Especially in the organic results where most of the really good traffic actually comes from. If you want to succeed in your own online business, you certainly want to rank at the top of these results.
But achieving it is not easy especially if you are in a highly competitive industry or what they often called a niche. You need all the help that you can get. If you know next to nothing about seo, you can educate yourself about it through free and paid means. But it is best that you leave the task of doing your website's seo to a good seo company who has the experience and the expertise to get the job done for you. You pay an extra for this but think of it as a great investment and from which you will be reaping equally great rewards for the years to come.
Here are a few of the seo services that you can expect to get from your seo firm.
Keywords are the starting point with any search engine optimization. You need to know what keywords you should be targeting to help you get a high ranking in the organic search results. You need to know what keywords your potential customers will be searching for and definitely aim for those keywords. Your seo company do this seemingly tedious process for you and come up with the best keywords for your website or business. On this part, you may have to cooperate with them so they can have a better understanding of your business and from there work out the initial sets of keywords where they will be basing their research.
If keywords are the ones that start your seo campaign, it is the link building that fuels your search engine optimization. Because the best way for your website to rank for a certain keyword to have a good link building strategy built for it. It is all about the anchor text that carries your keyword. It is all about linking to relevant websites. It is all about getting links from reputable sites and so on and so forth. Your seo company should be able to provide you an effective link building campaign to give your site the boost it needs.
Social Media Marketing
The internet is all about connecting with other people and usually this is referred to as the social media. More and more seo firms today are offering social media in addition to their other usual seo services. Find an seo company that has a good grasp of Web 2.0 and the social media and has a track record of working within that sphere.
To survive in the competitive e-marketing world almost every small e-commerce business is implementing Search Engine Optimization technique. From the pile of SEO tips as well as strategies selecting the best strategy is pretty tough. You must have basic knowledge of SEO and what is the latest update on this field. Here are some of the most praiseworthy and efficient SEO tips framed for you.
In the nutshell, it's concluded that you create your magnificent Search Engine Optimized website keeping in mind all above mentioned SEO tips.